Globalization Case Study - 1426 Words

Globalization: Case Study MGT 3120 Prof. Banai Brandon Klein, Julia Leung, Craig Livorsi, Jovany Mujica When you think of Harley-Davidson, you think of an all-American male riding on the open roads of the United States. It is an iconic American brand and well known to exude confidence and â€Å"cool†. However, with a vibrant history in the American culture, Harley-Davidson soon reached a point where they needed to expand their company. They needed to globalize their version of â€Å"American adventure† and sell that to the rest of the world, and they were able to do so by insourcing, outsourcing, exporting, and global sourcing. â€Å"International business is done by global sourcing, import/export, licensing, and franchising† (Schemerhorn). By encompassing all of these details into their financial plans, Harley-Davidson was able to encompass globalization. Harley-Davidson understands that its demographic care that they are an American brand. According to Bloomberg Business, â€Å"†¦many consumers – in Europe, Latin America, and now even China†¦will pay a significant premium to own a â€Å"Hog†. Harley-Davidson maintains multiple facilities through the United States – Wisconsin, Ohio, Missouri, Florida, Pennsylvania, and Illinois. These facilities provide jobs to everyday Americans. They have multiple factory locations throughout the United States and even provide behind-the-scenes tours to visitors to see how a Harley is made. â€Å"Prior to WWII, Harley-Davidson’s were created in Japan under permitShow MoreRelatedUnderstanding Leadership And Empowerment Of The Workplace972 Words   |  4 Pagesworkplace creating a situation where empowering followers is an assumed responsibility of all leaders and thought to be a motivational tactic. The relationship between leaders and employee has become mor e strategic than anytime in business due to globalization. Leaders must understand how to use employee empowerment. 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